“Brazil's Pride Parade will
be on Instagram this year.”
— Adweek
Feed Parade
In 2020, Pride Parades were canceled worldwide. So, we found a way for people to show their pride just like they would at the parade. We turned São Paulo’s official Pride Parade route into an Instagram feed where everyone could take over a piece of the street, even during lockdown.
Role
Art Director
Agency
GUT Agency
Client
Mercado Livre
Anyone who tagged themselves on the Feed Parade’s Instagram profile got a chance to be featured in the music video “Gloriosa” by Gloria Groove, one of Brazil’s top LGBTQI+ artists and a major figure in the country’s Pride Parade. Watch the music video bellow ↘︎
