Alka-Seltzer Puts Its New Waterless Products
to the Ultimate Test: A Desert Rally

The Fizzy Rally Team:
Relief at Full Speed

Alka-Seltzer was launching two new products that don’t need water to work. So, we took them to the ultimate test: a desert rally. In the middle of the Moroccan Rally Challenge, The Fizzy Rally Team raced not to win, but to rescue drivers from heartburn and cold symptoms—making sure nothing stopped them from enjoying the ride.

Role
VP, Creative Director

Agency
Energy BBDO

Client
Bayer / Alka-Seltzer

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