“Woodford Reserve Turns Flavor into Fashion
with Sergio Hudson and Hanifa”

— Fox News

Flavor Note Collection

Woodford Reserve isn’t just a whiskey; it’s a spectacle for the senses. To bring its 200 unique flavor notes beyond taste, we collaborated with designers Sergio Hudson and Hanifa to create a limited-edition fashion collection using psycho-textiles—fabrics that evoke emotional responses through touch. Each piece translates Woodford’s rich tasting notes into textures, from the velvety smoothness of caramel to the smoky depth of tobacco. Now, the flavors of Woodford aren’t just sipped—they’re felt.

Role
VP, Creative Director

Agency
Energy BBDO

Client
Brown-Forman / Woodford Reserve

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