Even hater's
gonna love it.

Skol is the biggest beer brand in Brazil, but at the same time, it is one of the most hated brands on the internet.

So to calm down hater’s hearts, we decided to launch a brand new beer: KLØS. We sell this beer all over Brazil and haters start to love it. What they didn’t know, is that KLØS is the same old SKOL. They just needed to take off the sleeve to see it.