“Kløs: a beer you don't know, but you've definitely already tried”
— Hypeness
KLØS
Skol is the top-selling beer in Brazil, but it’s also the most hated on social media. Crazy, right? So, to remind everyone why they love Skol, we launched a new beer called KLØS. It’s the same old Skol inside, but with a fancy, detachable label on the outside. And that’s the story of how we pulled off a prank on the whole country.
Role
Creative Director
Agency
GUT AGENCY
Client
AB Inbev / Skol
