Files of Freedom

In a country where LGBTQ+ artists struggle to succeed, only 4 have ever reached the top. Mercado Livre, a major e-commerce platform and long-time sponsor of the São Paulo Pride Parade, partnered with the world’s No. 1 drag queen to reveal new talents from the community. We created a digital store on their platform where people could download everything needed to collaborate with Pablo Vittar, including beats, isolated voice tracks, and green screen videos.