An open source music platform enabling collaborations between LGBTQIA+ indie artists and the #1 drag queen
Brazil. The country that kills most LGBTQ+ people worldwide.
In the country that kills most LGBTQ+ people worldwide, it's nearly impossible for artists from the community to make it big in the music industry. No wonder only 4 artists ever reached the top here. Mercado Livre - Latam's most significant e-commerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and using her audience and our digital platform, revealed new talents from the community.
Case Study
An open-source music collaboration platform
We created a store inside our e-commerce platform where people could download a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks, and green screen videos.
