“Stranger Broadcast is a representation of what Netflix would have been like in the 1980's”
— We Loved Ad
Case Study
The day a streaming platform led the national TV ratings.
A vast majority of Brazilians still watch TV just like in the old days.
To attract new members, Netflix went to where they are by transforming itself into a free-to-air TV Channel from 1984, the year where Stranger Things takes place.
Stranger Broadcast aired on SBT, a channel with 83% of the audience made by non-Netflix users.
On launch day, Netflix-related searches surpassed Stranger Things Season 2 on Google, while trending globally on Twitter, along with a total 741 million social impressions.
By introducing Netflix to millions, Stranger Things become the most watched Netflix series in Brazil and converted new members to the modern way of watching TV.
Full Content
2x Global Trending Topics
with different hashtags
#1 in Audience
Brazilian Tv