“Targeting racist trolls by putting their comments on billboards.”
Mirrors of Racism
In response to cowardly racist attacks on social media, we tracked the origins of these offenses and turned them into billboards placed near the offenders’ homes. This way, we made racists face their own hate.
Role
Concept, Art Director
Agency
W3HAUS
Client
Criola
Over 4,39 billion
online impressions
Over 152 countries
reached
Over 48 MM
in earned media
83% of the offenders
deleted their accounts