Pride Parade was cancelled in several countries.

So we created a way for people to express their pride by turning the official parade route into an Instagram Feed.

To join the celebration people simply need to comment on one of the 279 photos. Their IG handle will be tagged in the image and could be featured on a new music promo by Gloria Groove, one of Brazil’s biggest artists and LGBTQ+ activist. There were more than 40 thousand comments in the first 24 hours since the official launch.