“Heinz flags spots for snacking so you don't die in Call of Duty”
— Ad Age
Heinz Hidden Spots
Did you know 80% of gamers eat and drink while playing? But in multiplayer games, it’s a real challenge. That’s why we teamed up with Call of Duty to create safe spots on the new Warzone Caldera map where gamers can chow down in peace.
Role
Creative Director, Art Director, Concept
Agency
GUT Agency
Client
Kraft Heinz
550 million
Global Impressions
13 countries
Reached
20 million
Gamers Impacted
150+
Hidden Spots Mapped