“Heinz flags spots for snacking so you don't die in Call of Duty”
— Ad Age
Turning campers
into eaters =)
80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games.
This is why we partnered with Call of Duty and mapped out locations for gamers eat in peace on the new Warzone Caldera map.
Case Study
Film Launch
Eat with
no defeat.
The campaign extended beyond Call of Duty: Warzone and the games community start to map out other popular games, including Fortnite, Player Unknowns Battlegrounds, and Counter-Strike: Global Offensive.
Snack first,
score later
We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.
550 million
Global Impressions
13 countries
Reached
20 million
Gamers Impacted
150+
Hidden Spots Mapped