“A beer company tries to keep Brazilian Carnival revellers dry.”

The Economist

Skol Rainless Projet

Everyone knows about Brazil’s Carnival. But what not everyone knows is that it rains a lot during Carnival, especially in São Paulo. That’s why Skol, the official sponsor of Brazilian Carnival for over 50 years, decided to do something about it. We created the Skol plane to perform cloud seeding and make it rain before the clouds reach the parade.

Role
Concept, Art Director

Agency
GUT Agency

Client
AB Inbev, Skol

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