“A beer company tries to keep Brazilian Carnival revellers dry.”
Skol Rainless Projet
Everyone knows about Brazil’s Carnival. But what not everyone knows is that it rains a lot during Carnival, especially in São Paulo. That’s why Skol, the official sponsor of Brazilian Carnival for over 50 years, decided to do something about it. We created the Skol plane to perform cloud seeding and make it rain before the clouds reach the parade.
Role
Concept, Art Director
Agency
GUT Agency
Client
AB Inbev, Skol