“A beer company tries to keep Brazilian Carnival revellers dry.”
Rainless ProJet
by Skol.
Keeping the rain levels low,
and the carnival fun high.
So when Skol - the country’s biggest beer brand - decided to sponsor the carnival they also decided to do whatever it takes to make sure it wouldn’t rain on brazil’s biggest parade.
Myth or Truth
In partnership with Vice we created a series exploring the mystical relationship between carnival goers and the rain.