“Marta's enigmatic post
suggests retirement.”
— O Globo
Case Study
Everything started with a single post.
2019, year of Fifa Women’s World Cup. Marta, regarded as the best female football player of all time, caused a stir on worldwide media with a post saying that she was going to dedicate herself to her family. The day after, the revelation: the family she was talking about was from the new Netflix series the Umbrella Academy.
Film Reveal