“Google launches campaign showing soccer legends using its search tool to follow their loved teams.”
— MKT Esportivo
Still in the Game
Google Search now lets you follow games in real time. So, we rolled out an integrated campaign with Brazilian football legends Cafú, Kaká, Marta, Rivellino, and Amaral, showing that you can still be in the game, even off the pitch.
Role
Concept, Art Director
Agency
AKQA
Client
Google
Casting retired soccer legends
Our cast boasts 3 FIFA World Cup titles and has played for several Brazilian teams. This helped people connect with the campaign and sparked curiosity about which teams these legends really cheer for.
A campaign that became an award.
We have also created an award for the Top Searched Players in Google after every Brazilian Soccer Championship Round
Most-watched campaign
in Google's Brazil history
More than 80 million views